Tech

mailing lists

What are the most important metrics in our email marketing campaigns?

Accessing the results of each shipment will be very useful to detect which are the opportunities for improvement and reverse them quickly! The metrics of email marketing are critical to understanding how mailing lists in Rochester message and, above all, we used to know in depth our audience.

From them we can understand what interests each user and what is not, group them by interests, create profiles and adjust our content strategy according to their interactions.

Opening: Indicates the total% of openings of your mail on the total of shipments.

Clicks : It is the percentage of clicks within your email.

Rebound : Number of shipments that could not be effectively delivered to the recipients.

Unsubscribers : Number of users who decided to unsubscribe from your database in order not to receive your emails anymore.

mailing lists

If we work hard to understand our audience a little more, we can send the ideal email for each client. The key is to show that we are there, together with him. Convey to you that your visit, your inquiry or your purchase is important to us. To make a good impression on the user and be a personalization professional, you should take into account:

  • Personal contact information, to be able to call you by name.
  • Interests and preferences, to discuss relevant issues for the user.
  • Demographic data, to establish your tone of voice and show closeness.

Previous purchases so you will know what to offer them later or ask their experience with them.

Interaction with our product and service , to be clear about the step you need the user to take.

Schedule the special dates for email shipments and take advantage of them in your business strategy.

Visual design and technically adapted to the support where your user reads their emails: mobile , tablet or desktop.

When creating your first email marketing campaign, you need to ask yourself what you want to communicate and, above all, what your consumer wants to hear.

Once the first question is answered, you need to define your goals. Usually there are five: sell, generate traffic to our website, have people sign up for an event we do, create a relationship with the client or inform our consumers about the latest news.

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